TICKETED EVENTS

How to Set Ticket Prices for Offline Events

The rule (short and sweet): price your ticket at cost. That means the ticket covers materials/ingredients + direct event labor + required rentals/consumables. It does not include margin or general overhead.

PRICING RULES

What's Allowed in Your Ticket Price

Allowed in the Ticket

Ingredients / materials per guest
Direct event labor (only staff needed to run the experience; pro-rate per guest)
Per-guest share of required rentals/consumables (e.g., glassware rental, flowers used in-class)

Not Allowed in the Ticket

Profit margin
General overhead (rent, utilities, monthly payroll not tied to the event)
A "public price" markup
CALCULATOR

Calculate Your At-Cost Ticket Price

Calculate your per-guest ticket price based on actual costs.

Calculate Your Ticket Price

COMPARISON

The Profit-for-Marketing Trade (aka why we price at-cost)

So you're pricing your event at-cost. Let's talk about why that's a no-brainer for your marketing.

Feature
Offline Events
Standard Public Event
Purpose√ Break even to acquire new guestsProfit tonight
PriceAt-cost (no margin) + optional add-onsMarked up for margin
Audience & PromoBuilt-in audience; we push across app/email/social—includedYour followers; your time; pay-to-play
Fees/Cut$0 Offline cut — you keep 100% of ticket revenuePlatform fees + % taken
Sell-throughLower friction → higher sell-through (we drive demand)Competes with every ticketed event; harder to sell out
Post-event valueContent (paid for by us) + recap providedNight ends, few assets
ADDITIONAL NOTES

A Few Other Notes

How to Handle Tipping

If you want to take care of tipping, you can include a tip in the labor costs or you can allow for additional purchases at the event that can be tipped on.

Ticketed Event + Add-Ons

If you want to leave room for upsell at the event, use hybrid pricing: charge a fixed, at-cost fee for the food portion of the event, then allow Members to purchase drinks a-la-carte from the bar.

What To Do Next

If you're on this page, you've probably already submitted us an event. Just let us know how you want to move forward! If you've yet to submit an event, tap below and get started.

Submit Your Event Idea